Marketing in Gaming

As I was playing an amazingly detailed online video game called Grand Theft Auto, I started to notice something odd.  The game is an open world game as many people already know, and it is based in a modern-day setting.

Something that made me think about advertising of all things, when playing the vehicles and signs on the road are meant to mimic ads we would see driving or walking around.  The crazy part is that the company who produces the game “Rock Star Games”  make in-game advertisement look so real, I feel like it will subconsciously make a player want to get something being advertised.

Now you must understand that not all of the Ads are appropriate for it is a satirical humor game, but the ones that look like products in actual reality.




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